Throughout my career, I’ve worked both for in-house products and with leading branding agencies, and design & innovation studios. I’ve collaborated with a range of clients, from small start-ups to large, established companies, including social innovation incubators, clinical settings, and financial institutions. This diverse experience has given me a broad perspective and the ability to bring strategic, actionable insights to a variety of industries. I'm particularly passionate about sustainability and its potential to shape the future of business, and I’m excited to help companies create impactful, sustainable solutions.

Beyond this, I’ve had the opportunity to work as a subject matter expert at Southern Alberta Institute of Technology (SAIT), designing a UX Research course from the ground up. I also contribute as a guest expert writer for publications like The CX Lead, offering insights to senior leaders on integrating customer experience into product development. These experiences have reinforced my role in shaping future UX professionals and guiding executive teams toward more customer-centric strategies.