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Unlock the power of deep user insights to drive growth, innovation, and long-term success for your company.

User Experience Research

Often referred to simply as 'UX Research', learn who your end users are, plus what they need and want. Use these insights to enhance the design process for products, services and software. ​

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  • Client Discovery Research

  • User Testing

  • UX audits

  • Prototype Testing & Validation

Before Lauren joined, our team didn’t know with confidence who our customers were, nor did we have a clear way to gather customer feedback or insights. She came in with incredible research expertise, helping us pinpoint our biggest challenges and designing the exact research approach we needed.

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Stephan Becker

Chief Product & Technology Officer

Lauren is a natural at distilling down complicated data and gifting it in a way that is useful and actionable, which was particularly helpful for our clients that lived in the world of brand and marketing strategy.

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Holly Bird

Vice President Business Development

Service Design Research

Insights to help inform the design of seamless, holistic service experiences across physical and digital channels, with an emphasis on sustainability, healthcare, or financial services.

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  • Service Blueprinting

  • Co-creation Workshops

  • Industry Reviews

  • Journey Mapping

Strategy Design

Reimagine business strategy with a design-driven approach that focuses on aligning customer experiences with long-term organizational growth and success.

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  • Stakeholder Engagement

  • Collaborative Workshops

  • Insights Collection

  • Business Model Integration

Lauren's visualization of mapping and analysis, as well as thorough reporting tied in nicely to our business, goals strategy and focus on exceptional customer experiences.

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John Vardalos

CEO & Co-Founder

Retainer Partnerships
Ongoing UX Research & Strategy Support

UX research isn’t a one-time task—it’s a continuous process that helps teams make informed product decisions, optimize customer experiences, and stay ahead of competitors.​

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My research retainers are designed for teams that need:

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  • Ongoing research support without hiring a full-time researcher

  • Fast, on-demand insights to validate decisions quickly

  • A structured research partner to guide strategy & execution

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Choose the retainer that fits your needs.

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Fractional UX
Researcher

On-demand UX research expertise for teams without a dedicated UXR​​

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Get 10-20 hours per month of hands-on research support, stakeholder alignment, and expert insights—without the cost of a full-time hire.

 

What’s included:
✔ Ongoing research & advisory – Regular calls to support your product, design, or strategy teams
✔ Fast-turnaround insights – Get research-backed answers when you need them
✔ Stakeholder support – Guidance on research planning, user feedback synthesis, and decision-making
✔ Priority access – No waiting to kick off research—your needs are already in the pipeline

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Ideal for: Product teams, startups, and organizations that need regular UX research without hiring in-house.

Continuous Research Partner

Monthly user research to keep your product aligned with customer needs
 

A dedicated research partner delivering ongoing user insights every month to help your team move fast and make informed decisions.


What’s included:
✔ User interviews & usability testing – 4-6 per month
✔ Quick-turnaround research – Fast feedback on prototypes, concepts, and feature ideas
✔ Access to research playbooks & templates – Improve internal research processes
✔ Quarterly prioritization workshop – Align research to product roadmaps

 

 


Ideal for: Teams that ship new features often and need a steady flow of user insights.

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UX Strategy 
Partner

Research-driven strategy & decision-making support for leadership teams

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A structured UX research partnership focused on big-picture strategy, roadmap alignment, and competitive insights to inform business growth.

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What’s included:
✔ Quarterly research roadmaps – Align research efforts with business goals
✔ Competitive benchmarking – Stay ahead with data-driven insights into industry trends
✔ Mixed-method research support – Qualitative + quantitative insights for well-rounded decision-making
✔ Stakeholder training & workshops – Elevate your internal team’s research capabilities

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Ideal for: Leadership teams, product strategy leads, and organizations looking for research-driven decision-making.

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Lauren Oswald in a blue shirt on her laptop near a white flower

Each project is unique.

I take time to uncover your knowledge gaps and develop a tailored research approach that delivers the insights you need.

Research methods

Our first step in the process involves working closely with you and other stakeholders to understand the problem at hand, and learn more about where the knowledge gaps are. From there, the research planning begins.​ Methods may include:

  • ​​User Interviews

  • Usability Testing

  • Stakeholder Interviews

  • Market Scans

  • Journey Mapping

  • Focus Groups

  • ​​​Service Blueprinting

  • Workshop

  • Prototype Testing

  • Customer Feedback

  • Concept Testing

  • Behavioural Analytics

Your results, designed for impact.

The reports and deliverables I create are built to be used — not just read once and forgotten. I make sure your team can easily understand and implement the insights we uncover.

Let's get in touch.

Thanks for submitting!

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pink illustration of an amazonian water lily
pink illustration of an amazonian water lily
pink illustration of an amazonian water lily
pink illustration of an amazonian water lily
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