Unlock the power of deep user insights to drive growth, innovation, and long-term success for your company.
User Experience Research
Often referred to simply as 'UX Research', learn who your end users are, plus what they need and want. Use these insights to enhance the design process for products, services and software.
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Client Discovery Research
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User Testing
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UX audits
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Prototype Testing & Validation
Before Lauren joined, our team didn’t know with confidence who our customers were, nor did we have a clear way to gather customer feedback or insights. She came in with incredible research expertise, helping us pinpoint our biggest challenges and designing the exact research approach we needed.
Stephan Becker
Chief Product & Technology Officer
Lauren is a natural at distilling down complicated data and gifting it in a way that is useful and actionable, which was particularly helpful for our clients that lived in the world of brand and marketing strategy.
Holly Bird
Vice President Business Development
Service Design Research
Insights to help inform the design of seamless, holistic service experiences across physical and digital channels, with an emphasis on sustainability, healthcare, or financial services.
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Service Blueprinting
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Co-creation Workshops
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Industry Reviews
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Journey Mapping
Strategy Design
Reimagine business strategy with a design-driven approach that focuses on aligning customer experiences with long-term organizational growth and success.
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Stakeholder Engagement
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Collaborative Workshops
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Insights Collection
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Business Model Integration
Lauren's visualization of mapping and analysis, as well as thorough reporting tied in nicely to our business, goals strategy and focus on exceptional customer experiences.
John Vardalos
CEO & Co-Founder
Each project is unique.
I take time to uncover your knowledge gaps and develop a tailored research approach that delivers the insights you need.
Research methods
Our first step in the process involves working closely with you and other stakeholders to understand the problem at hand, and learn more about where the knowledge gaps are. From there, the research planning begins. Methods may include:
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User Interviews
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Usability Testing
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Stakeholder Interviews
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Market Scans
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Journey Mapping
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Focus Groups
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Service Blueprinting
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Workshop
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Prototype Testing
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Customer Feedback
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Concept Testing
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Behavioural Analytics
Your results, designed for impact.
The reports and deliverables I create are built to be used — not just read once and forgotten. I make sure your team can easily understand and implement the insights we uncover.
Service Blueprints
Streamline operations and improve user experience by identifying inefficiencies and gaps in service delivery.
Strategic Plans
Drive growth by identifying key opportunities and ensuring every business decision is informed by deep user insights.
Comprehensive Reports
Equip your team with detailed, actionable recommendations to inform strategy and improve your competitive edge.
Journey Maps
Drive innovation and optimization by pinpointing critical moments to enhance user satisfaction and retention.
Persona Profiles
Build products that truly resonate by aligning development with the specific needs and pain points of your key audiences.
Insights Summaries
Ensure your team is aligned and able to act swiftly on the most crucial insights, without being stuck on unnecessary details.
Let's get in touch.
