Brand & Business Strategy for Psilocybin Therapeutics
Key Takeaway
The project gave the client the foundation to build a brand that resonates with its audience, creating a pathway for meaningful impact in the evolving psychedelics landscape.
Client
A U.S.-based mental health organization specializing in innovative psilocybin therapies.
Project Scope
Developed brand and business strategy for a psilocybin therapeutics company in its discovery stage, focusing on growth areas and audience engagement.
Challenge
The client needed clarity on growth areas to pursue in the emerging psilocybin therapeutics market, including a prioritization strategy for product development, therapeutic experiences, and educational content.
Approach
Stakeholder Alignment Interviews: Engaged key stakeholders to align on the vision and uncover strategic priorities for the initiative.
Market Scan and Insights Review: Analyzed the competitive landscape through market research and category insights to identify gaps and opportunities.
Competitive Benchmarking: Evaluated competitors to clarify potential differentiators and refine value propositions.
Audience Analysis: Assessed target audiences to identify high-impact engagement opportunities and tailor strategies accordingly.
Results
Delivered a tailored strategic roadmap, prioritizing key initiatives in content, community building, and product development.
Positioned the client to confidently approach investors and develop a brand identity aligned with market expectations.
