Concept Validation for COPD Management Devices
Key Takeaway
This validation process ensured that the client’s concepts were backed by quantitative insights, reducing product development risks and enhancing market alignment.
Client
A global leader in healthcare innovation
Project Scope
Conducted concept validation for Chronic Obstructive Pulmonary Disorder (COPD) management devices in global markets.
Challenge
The client needed a data-driven approach to validate design concepts for COPD devices to ensure functionality and appeal in key global markets.
Approach
Secondary Insights Review: Analyzed previous market research, interviews, service blueprints, and journey maps to build foundational understanding.
Survey Design and Testing: Created and tested a Qualtrics survey optimized for collecting accurate and actionable user feedback.
Data Analysis: Analyzed survey results to uncover key user preferences, usability challenges, and actionable insights.
Stakeholder Presentation: Delivered findings tailored to specific global stakeholders, contextualizing insights for strategic decision-making.
Results
Validated key design concepts, directly informing the client's product development roadmap for specific user groups.
Provided actionable insights on user needs, positioning the client to move forward confidently with design adjustments.
