Client

A US-based research and development firm specializing in patented nano-encapsulation solutions for health and wellness products.

Project Scope

Assessed product development and commercialization opportunities for a client’s patented nano-encapsulation technologies across multiple consumer health sub-sectors.

Challenge

The client needed strategic direction on which product areas to prioritize for further development and commercialization.

Approach

Market Scan: Analyzed category insights and price points across relevant sectors to identify market opportunities.
Competitive Benchmarking: Assessed positioning within key segments, including skincare, sunscreens, and health-focused beverages, to evaluate market differentiation.
Target Audience Analysis: Conducted in-depth research to understand the needs and preferences of potential customer segments.

Results

Delivered comprehensive recommendations for high-potential product areas, enabling the client to make informed investment decisions.
Identified specific sub-sectors and demographics best suited for nano-encapsulation applications, setting the stage for focused development.